Competition name: 2021 InnoConnect+ National Service Science Cross-border Co-creation Competition
Work Title: Innovative Service Module for Digital Marketing Strategy
Design Team: Han Chen, Xiao Yiting, Ouyang You
Instructor: Sheng-Ming Wang
Work description: The team follows the service design method to study the needs of consulting services for small and medium-sized enterprises in Taiwan to implement digital transformation, focusing on solving the "experience of marketing consulting companies" Inheritance is not easy” and “limited human resources” make it difficult to respond to customer questions in real time, so we developed a digital transformation service plan based on the LINE mini app system.