Yu-Chin, Hsiao

E-mail:bluerain@ntut.edu.tw / bluerain@Mail.ntut.edu.tw
Contact Number: 02-2771-2171 Extension: 8919
Title: Assistant Professor-level project teacher

Research scope: Design Education / Design Methods (Peer Amendment, Peer Review) / Digital Design Application
Personal website: no
Teaching resources web page: None
Consultation time: link Monday 09:00 ~ 13:00 (please contact by Mail first to confirm the time~thank you)

Education:
National Yunlin University of Science and Technology/Design Institute Doctoral Program
National Chiao Tung University/Institute of Applied Arts
National Changhua Normal University/Department of Fine Arts


Experience:
Department of Visual Communication Design/Assistant Professor, Southern Taiwan University of Science and Technology
Hongyou Technology Co., Ltd./Engineer
Industrial Research Institute/Art Design
Editing and typesetting of the National Skills Competition for the Disabled / Judge (2016-10 ~ 2022)
Editing and typesetting category of the National Skills Competition for the Disabled / Deputy Chief Referee (2016-07 ~ 2022)

Academic Achievements:
Papers
1. Yu Chin Hsiao, Mei Wei Yang, Yi Ling Lo, Chia Hui Feng, Wei Ping Hsu and Rain Chen (2022) , “A Study on Competitive Trend of Global Top 100 Brands”, 10(4), 263-266.
2. Rain Chen, Wen-Chun Hsu, Chen-I Huang, Yun-Zhen Zhang (2022) , “The Effect of Opposite-Gender Preference in Teachers’ Grading”, 4(2), 30-39.
3. He Jiayi, Chen Jianhong, Dai Rongfu, Xiao Yuqing (2015), "The Influence of Augmented Reality Image Selfie System on Tourism Behavior," Journal of Electronic Commerce, 291-314. (TSSCI).

International Conference Papers
1. Rain Chen, Chun-Hung Liu, Hung-Yuan Chen, Eva Chang, Yu-Chin Hsiao (2022/08) "Differences in Art Recognition between Artificial Intelligence and by Real People", The 6th International Conference on E-Society, E-Education and E-Technology (ICSET 2022).
2. Xiao Yuqing, Gao Yifeng (2022/05), "The Application of the Principle of Visual Imbalance in the Teaching of Advertising Design", 2022 International Symposium on Innovative Digital Design, pp 484-491.
3. Chen Qijing, Huang Yiyi, Tong Dingjun, Xiao Yuqing (2022/05), "A Preliminary Study on the Influence of Bento Packaging Design on Consumers' Purchase Intention - Taking 7-ELEVEN Bento as an Example", 2022 International Symposium on Innovative Digital Design, 559-567.
4. Meiwei Yang, Yaxue Li, Yuqing Xiao, Sirong Wang, Chongren Chen (2021/05), "The Design Performance of Depressed People in Group Creation", 2021 International Symposium on Innovative Digital Design, pp. 502-508.
5. Yu-Chin Hsiao(2019/08), "Apply Augmented Reality on Constructing Children's Cognition of Foods and Agriculture-A Case of Seafood", International Conference on Education, Psychology, and Social Sciences (ICEPS) 2019.
6. Wu Tingyi, Chen Zhongren, Xiao Yuqing (2019/05), "Preliminary Study on Usability of LINE PAY and APPLE PAY Interface", 2019 International Symposium on Innovative Digital Design Digital Foresight and Design Trends.
7. Gao Xiaowen, Xiao Yuqing (2019/05), "Study on Souvenir Packaging Design and Consumer Preferences - Taking Japanese Tourists as an Example", Digital Foresight and Design Trends of the 2019 International Symposium on Innovative Digital Design.
8. Yu Hsueh Chen , Yu-Chin Hsiao(2019/03), "A Case Study of the Layout Design for Mobile Device Applications," Sustainable Life & Business (Sus-LaB 3).
9. Yi-Chen Tsai , Yu-Chin Hsiao(2019/03), "The Impact of Dynamic Electronic Picture Storybooks Towards Elementary School Students’ Painting Performance and Creative Thinking," Sustainable Life & Business (Sus-Lab 3).
10. Hsiao-Wen Kao, Yu-Chin Hsiao(2019/03), "A Study of Visual Imagery of Aluminum Can Packaging of Alcoholic Beverages," Sustainable Life & Business (Sus-LaB 3).
11. Che-Wei Ke,*, Rain Chen, Hung-Yuan Chen, Yu-Chin Hsiao(2019/03), "A Study on the Attractive Factors of“Taipei in Motion” regarding Internet Advertisement of The Taipei 2017 Summer Universiade, "Sustainable Life & Business (Sus-LaB 3).
12. Chen Youxue, Xiao Yuqing (2018/06), "Research on Public Participation in Arts and Culture Activities and the Promotion of Arts and Culture Education - Taking Kaohsiung Museum of Art as an Example," 2018 International Symposium on Innovative Digital Design, pp 505-512.
Speech: Liberal Arts Education Center, Sai Wan College, National Sun Yat-sen University - Story Creativity and Digital Picture Books (Drawing Software and Related Applications) / Lecturer
Works: Yuan Jinta, Li Mengshu, Wu Shouzhe, Xu Wenrong, Xie Youqing, Cao Xiaoyue, Xiao Yuqing, "Introduction to Art", New Taipei City: New Page Books, August 2012.