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Master's students from Department of Interaction Design at NTUT have won the 31st International Times Young Creative Awards

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Master's students from Department of Interaction Design at NTUT have won the 31st International Times Young Creative Awards - Bronze Award (Global) and 2nd place (Taiwan Region, non-print category)

Title of Competition:31st International Times Young Creative Awards

Title of Work:WiZ Together Decology - Becomes the Lighting WiZard for Your Space

Team Members:Ho Yin NG(吳浩賢Sam) (互動日碩一), Zong-xian Li(李宗憲Jacky) (互動職碩二)

Advisors:Yi-Ting Huang(黃儀婷), Ping-Hsuan Han(韓秉軒), Chien-Wen Cheng(鄭建文)

Description of Work: We are inspired from the brand name "WiZ" and "Wizard" from friction, thus utilize the interactive web technology to create the online branding campaign "WiZ Together Decology - Becomes the Lighting WiZard for Your Space". In our web experience, users can become the Lighting WiZard by using the smart lighting products from WiZ. It is just like casting spell onto their space to create personalized and unique style. Users can install the WiZ lighting products into the virutal room and adjust the lighting as in WiZ App. By simulation of using the WiZ product,it helps to enhances users impression about the brand, and to motivate users to buy WiZ lighting products via triggering their imaginationvia this trial. Users can share the photo of their virtual room to different social platforms like Facebook and Instagram to show their unique personalized style of lighting to their friends and to invite more audiences to join this branding campaign. It utilizes social media platform and user generated contents to increase the exposure of the brand WiZ. There is also portfolio page of in the website to showcase all users' work to convey the brand message "Smart lighting for your daily living" and unlimited possibilities by using WiZ smart lighting products.

得獎公告連結:官網公告

 

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